Pre-listing kit best practices: must-haves in your kit

When you get an inquiry that could lead somewhere, you always want to put your best foot forward. After all, the chances are that every potential client has made contact with other agents – and if they have, you can bet that they have been presented with a shiny, new pre-listing kit by each of them.

Don’t slip into the easy habit of presenting the same material in your kit as every other agent in town. This is your chance to make a lasting first impression and position yourself where you want to be in the hearts and minds of prospects. Your pre-listing kit should make your business stand out and reap the rewards – not sit in a pile of other kits at the end of the kitchen table – or worse, the bin.


Whether it’s a sales pre-listing kit or a property management pre-listing kit, it is the first step in getting a vendor or landlord to sign with you. There are certain things that should be in every pre-listing kit, and here is your brief checklist for making sure you’ve covered your bases.

  • An introduction letter
  • A brief personal and professional biography
  • An introduction to the team that will be making it all happen behind the scenes
  • An introduction to your agency – with some brief highlights and achievements
  • A statistical representation of performance, both generally and within the area to establish credibility
  • An overview of marketing options, how they work and what they can do for a property
  • Sample “just listed” flyers or other examples of printed and digital marketing initiatives
  • Info on selecting the right agent, highlighting that it has to be a good fit from both sides
  • Tips for getting the best price for the property
  • An overview of the sales or leasing process
  • Testimonials and references

Sound like a lot of work? Well, it is. But when done right, it pays off big time.


As with most things these days, digital is making traditional print obsolete. Due to the fact that your pre-listing kit is the first foot in the door and the first impression of you and your business, investing time and money into getting it right is a wise move.

Vendors and landlords are inundated with heavy-stock, matte cardboard folders stuffed with information they may decide to read at some point. Modern practices and presentations are digital-based – and this could be your significant point of difference and unique selling proposition all in one. So, go digital with your pre-listing kits now and get ahead of the pack.